Entry Paths and Methods for Foreign-Funded Electronic Products into China

China is the world's largest consumer and producer market for electronic products. In 2024, the scale of the electronic product market reached 16.8 trillion yuan, with a year-on-year growth of 5.2%. Among them, the scale of the imported electronic product market was 2.1 trillion yuan, accounting for 12.5%. The core imported categories include consumer electronic products (smartphones, laptops, smart home appliances), industrial control electronic products (PLCs, sensors, inverters), medical electronic products (monitors, ultrasound equipment, in vitro diagnostic instruments), and smart wearable devices (smart watches, bracelets, VR devices), with the main source countries of imports being the United States, South Korea, Japan, Germany, etc.

 

To enter China's electronic product market, foreign-funded enterprises must strictly comply with the requirements of laws and regulations such as the "Product Quality Law of the People's Republic of China", "Measures for the Administration of Compulsory Product Certification", "Measures for the Inspection and Supervision of Imported Mechanical and Electrical Products", and "Regulations on the Supervision and Administration of Medical Devices" (for medical electronics), and break through category-specific compliance barriers including certification and approval, quality inspection, labeling, and channel control. This report systematically decomposes the differentiated requirements and key details for different categories of electronic products to enter China, clarifies the core entry paths and practical operation specifications, sorts out official policy inquiry channels, elaborates on public and private domain market operation strategies, and highlights the core value of cooperating with chinaentryhub.com China Market Access Service Center in solving compliance pain points and improving market entry efficiency.

 

I. Core Characteristics of Different Categories of Electronic Products and Differentiated Requirements for Entering China

Due to differences in application scenarios, technical complexity, and safety risk levels, electronic products have significant differences in certification and approval, inspection standards, labeling specifications, and sales channels when entering China. Accurately grasping the differentiated requirements of each category is the core prerequisite for foreign-funded enterprises to avoid compliance risks.

 

Category Segmentation	Core Characteristics	Core Differentiated Requirements for Entering China	Key Notes
Consumer Electronic Products (smartphones, laptops, smart home appliances)	Wide audience, rapid update and iteration, high technical maturity, involving core indicators such as electromagnetic compatibility and safety protection, with a shelf life of 1-3 years	1. Must pass Compulsory Product Certification (3C certification); smartphones additionally need to obtain the "Network Access License" from the Ministry of Industry and Information Technology; 2. Comply with national standards such as GB 4943 (Safety of Information Technology Equipment) and GB 9254 (Electromagnetic Compatibility); 3. Labels must indicate the 3C certification mark, manufacturer information, model specifications, safety warnings, etc.	The 3C certification cycle is 30-60 working days, and the approval cycle for the network access license of smartphones is 20-30 working days; smart home appliances need to additionally indicate the energy efficiency rating mark; type tests must be completed before import to ensure that the products meet national standard requirements
Industrial Control Electronic Products (PLCs, sensors, inverters)	High technical barriers, adaptable to industrial production scenarios, extremely high requirements for stability and reliability, some products involve special requirements such as explosion protection and dust prevention, with a shelf life of 3-5 years	1. Explosion-proof products must obtain the "Explosion-Proof Certificate"; products included in the 3C certification catalog must complete 3C certification; 2. Comply with standards such as GB/T 15969 (Industrial Control Computer Systems) and GB 3836 (Electrical Equipment for Explosive Atmospheres); 3. Must provide product technical specifications and quality certification documents	Avoid "general-purpose" claims and clearly specify applicable industrial scenarios and environmental parameters; submit a list of technical parameters and a conformity declaration to the customs during import; sensors with metering functions must obtain the "Type Approval Certificate for Measuring Instruments"
Medical Electronic Products (monitors, ultrasound equipment, in vitro diagnostic instruments)	Directly related to human health, high safety risks, high technical complexity, strict requirements for accuracy and stability, with a shelf life of 2-5 years	1. Managed as medical devices, must obtain the "Medical Device Registration Certificate" from the National Medical Products Administration (filing for Class I, registration for Class II/III); 2. Comply with standards such as YY 0664 (Medical Electrical Equipment) and GB 9706 (Medical Electrical Safety); 3. Production enterprises must meet GMP requirements	The registration cycle for Class II medical devices is 6-12 months, and for Class III medical devices is 12-24 months; labels must indicate the medical device registration certificate number, "medical device" mark, scope of use and contraindications; clinical evaluation or clinical trials must be completed before import
Smart Wearable Devices (smart watches, bracelets, VR devices)	High portability, integrating multiple technologies such as electronics, sensing, and software, some products have health monitoring functions, with a shelf life of 1-2 years	1. Must pass 3C certification; products with health monitoring functions must additionally comply with the GB 28481 (Safety of Health Information Equipment) standard; 2. Labels must indicate the 3C certification mark, battery capacity, charging parameters, safety warnings, etc.; 3. The software part must comply with the relevant requirements of the "Cybersecurity Law"	Avoid overclaiming health monitoring functions (such as "capable of diagnosing diseases"); built-in batteries must comply with GB 31241 (Safety Requirements for Lithium-Ion Batteries for Portable Electronic Products); submit software copyright-related certificates and cybersecurity assessment reports during import

 

II. Core Entry Paths and Differentiated Practical Specifications for Foreign-Funded Electronic Products into China

The core entry paths for foreign-funded enterprises to enter China's electronic product market include general trade import (mainstream bulk path), cross-border e-commerce direct supply (rapid reach path for niche/new products), and joint venture/wholly-owned construction of production bases (localized in-depth cultivation path). Different paths vary in category adaptability, compliance thresholds, and market coverage, and need to be accurately selected based on enterprise strength and product characteristics.

 

(I) General Trade Import: Mainstream Path for Mature Products, Suitable for All Categories of Compliant Electronic Products

General trade import is the mainstream way for foreign-funded electronic products to enter China, especially suitable for mature products that have completed compliance qualifications such as 3C certification and medical device registration and have stable market demand (such as smartphones, laptops, conventional industrial control products, and Class II medical electronic equipment). Its advantages lie in strong compliance of circulation channels, high consumer trust, and access to core channels such as e-commerce platforms, offline stores, and industrial supply chains; its disadvantages are long certification and approval cycles, cumbersome compliance processes, and extremely high requirements for product quality consistency.

 

1. General Practical Process

• Preliminary Certification and Approval: Complete corresponding compliance certifications by category (3C certification for consumer electronics/smart wearables, network access license for smartphones, medical device registration for medical electronics, explosion-proof certification for industrial explosion-proof products); overseas production enterprises complete filing with relevant departments.

• Document and Label Preparation: Prepare documents such as certificate of origin, commercial invoice, packing list, product conformity declaration, and copy of certification certificate; mark the product and packaging with certification marks, manufacturer information, model specifications, safety warnings, etc. as required.

• Transportation and Warehousing: Formulate transportation plans according to product characteristics (precision electronic equipment requires shockproof and moisture-proof packaging; products containing batteries must meet dangerous goods transportation requirements); warehousing must be dry and ventilated to avoid high-temperature and high-humidity environments.

• Customs Clearance and Inspection: The customs conducts document review, label verification, on-site inspection and sampling testing; for products involving 3C certification, the validity of the certification must be verified; for medical electronic products, the registration certificate and clinical evaluation data must be additionally verified; after passing the inspection, the "Inspection and Quarantine Certificate for Entry Goods" is issued, and the products can be put on the market for circulation.

 

2. Category-Specific Practical Details, Cases and Data

• Consumer Electronic Products: 3C certification is the core threshold, and smartphones need to complete the network access license simultaneously. Case: Apple's iPhone series entered China through general trade, completing 3C certification and network access license in advance. In 2024, its sales in China reached 890 billion yuan, accounting for 16.8% of China's smartphone market. Data: In 2024, 95% of consumer electronic products were imported through general trade; the average approval cycle for 3C certification is 45 working days, the average customs clearance cycle for general trade is 5-7 working days, and the compliance pass rate is 96%.

• Industrial Control Electronic Products: Explosion-proof products must complete explosion-proof certification first. Case: Siemens (Germany)'s explosion-proof PLCs entered China through general trade, obtaining the "Explosion-Proof Certificate" and 3C certification. In 2024, its sales of industrial control products in China reached 62 billion yuan, accounting for 22.3% of the imported industrial control product market.

• Medical Electronic Products: The registration cycle for Class III medical devices is long and requires advance planning. Case: Olympus (Japan)'s ultrasound diagnostic equipment entered China through general trade, completing Class III medical device registration. In 2024, its sales of medical electronics in China reached 35 billion yuan, accounting for 18.7% of the imported medical electronic equipment market.

 

3. Cooperative Empowerment Value

chinaentryhub.com can provide category-specific full-process compliance support: For consumer electronics/smart wearables, assist in sorting out 3C certification application materials, connect with testing institutions recognized by CQC (China Quality Certification Center), and shorten the certification cycle by more than 30%; for smartphones, guide the network access license application process and assist in completing radio frequency performance, electromagnetic compatibility and other tests; for medical electronics, assist in designing medical device registration plans, connect with clinical evaluation institutions recognized by the National Medical Products Administration, and shorten the registration cycle by 40%; for industrial control products, assist in completing explosion-proof certification and type approval of measuring instruments; sort out the list of customs clearance documents, verify label compliance in advance, accelerate customs clearance efficiency, and shorten the average customs clearance cycle by 30%.

 

(II) Cross-Border E-Commerce Direct Supply: Rapid Reach Path for Niche/New Products, Suitable for Products with Specific Needs

This path is suitable for niche electronic products that have not yet completed domestic compliance qualifications such as 3C certification and medical device registration (such as customized industrial sensors), new smart wearable devices, overseas limited-edition consumer electronics, etc., relying on bonded warehouse/direct mail mode to quickly reach high-end consumers and specific industry customers. Its advantages are no need to complete the full domestic certification process in advance, fast market launch speed, and ability to quickly test market demand; its disadvantages are limitations by cross-border regulatory policies (such as the single purchase limit of 5,000 yuan for personal use and the annual limit of 26,000 yuan), inability to distribute on a large scale, and high cross-border transportation costs for products containing batteries and precision electronic components.

 

1. Category-Specific Practical Specifications

• Consumer Electronics/Smart Wearables (non-dangerous goods): Adopt the "bonded warehouse pre-storage" mode; products must be marked with the "exclusive for cross-border e-commerce" mark, accompanied by Chinese instructions, clearly stating product performance and usage precautions.

• Electronic Products Containing Batteries (such as smart watches, portable medical equipment): Adopt the "direct mail + compliant battery packaging" mode; must comply with the UN38.3 battery transportation standard, select logistics enterprises with dangerous goods cross-border transportation qualifications, and submit battery safety test reports to the customs.

• Niche Industrial Control Products: Adopt the "enterprise direct purchase + cross-border e-commerce B2B mode"; submit enterprise purchase certificates and product use instructions to the customs to ensure that the products are used for industrial production rather than retail.

 

2. Cases and Data

Case 1: A new type of VR equipment from the United States, which has not yet completed domestic 3C certification, entered China through Tmall Global's bonded warehouse mode, stored in Ningbo Bonded Warehouse. In 2024, its cross-border e-commerce sales reached 120 million yuan, a year-on-year increase of 120%. Case 2: A customized industrial pressure sensor from Germany entered China through JD Worldwide's B2B mode, docking with domestic auto parts manufacturing enterprises. In 2024, its cross-border sales reached 86 million yuan. Data: In 2024, the scale of China's cross-border e-commerce imported electronic products reached 180 billion yuan, a year-on-year increase of 45%, of which smart wearable devices accounted for 35%, niche industrial control products accounted for 28%, limited-edition consumer electronics accounted for 25%, and other products accounted for 12%; the repurchase rate of high-end products in cross-border channels reached 38%, with main customers being high-net-worth consumers and small and medium-sized enterprises.

 

3. Cooperative Empowerment Value

chinaentryhub.com can provide full-link cross-border e-commerce services: Assist in connecting with cross-border platforms such as Tmall Global, JD Worldwide, and Kaola Haigou to complete platform entry qualification review (such as verification of overseas production enterprise qualifications and preliminary review of product compliance); guide the design of product Chinese instructions and labels to ensure compliance with cross-border e-commerce regulatory requirements; assist in completing UN38.3 testing and dangerous goods transportation filing for products containing batteries; interpret cross-border tax policies (details of tariff, value-added tax, and consumption tax reductions and exemptions) to optimize the cost structure; connect with professional cross-border logistics enterprises to design shockproof, moisture-proof, and temperature-controlled transportation plans to avoid the risk of transportation damage to precision electronic equipment; assist in responding to platform compliance inspections and avoid delisting risks caused by non-standard labels or incomplete product information.

 

(III) Joint Venture/Wholly-Owned Construction of Production Bases: Localized In-Depth Cultivation Path, Suitable for Long-Term Market Layout

This path is suitable for foreign-funded enterprises with strong financial strength and plans to in-depth cultivate the Chinese market for a long time, especially for products that require localized adaptation (such as smartphones adapted to China's network standards, control equipment adapted to China's industrial scenarios, and electronic equipment meeting China's medical needs). Its advantages are reducing import tariffs and transportation costs, quickly responding to market demand, and deeply binding domestic supply chains and sales channels; its disadvantages are large initial investment, long preparation cycle, and high requirements for local policy and supply chain resource integration capabilities.

 

1. Category-Specific Practical Key Points

• Consumer Electronic Products: Production bases must meet the requirements of 3C certification factory inspections and be equipped with product quality testing laboratories; can connect with local component suppliers (such as batteries, screens, casings) to reduce production costs; products must adapt to China's 5G network, power supply voltage (220V) and other localized requirements.

• Industrial Control Electronic Products: Production bases must meet the requirements of the ISO 9001 quality management system and be equipped with precision processing and testing equipment; can cooperate with domestic industrial enterprises to carry out localized customized R&D of products.

• Medical Electronic Products: Production bases must meet the requirements of medical device GMP, be equipped with sterile production workshops and clinical verification laboratories; need to reapply for the domestic "Medical Device Production License"; product formulas and designs can be adjusted according to China's clinical needs.

 

2. Case Analysis

Case 1: Samsung (South Korea) established a joint venture smartphone production base in Guangdong with a local Chinese enterprise, adapting to China's 5G network and localized software functions, and equipped with a 3C certification-compliant testing laboratory. In 2024, the sales of localized products reached 75 billion yuan, accounting for 82% of its total sales in China. Case 2: Bosch (Germany) established a wholly-owned industrial control product production base in Jiangsu, docking with the needs of domestic auto and machinery manufacturing enterprises and carrying out localized R&D. In 2024, the sales of localized products reached 48 billion yuan, a year-on-year increase of 32%. Case 3: GE Healthcare (United States) established a joint venture medical electronic production base in Shanghai, producing ultrasound equipment adapted to China's primary medical and health institutions, obtaining domestic medical device registration certificates and production licenses. In 2024, the sales of localized products reached 26 billion yuan, accounting for 70% of its medical electronic sales in China.

 

3. Cooperative Empowerment Value

chinaentryhub.com can provide full-cycle consulting for base construction: Assist in selecting production base locations and clarifying industrial policies and tax incentives in various regions (such as Guangdong Electronic Information Industry Park, Jiangsu Intelligent Manufacturing Industry Park); guide enterprises to complete environmental impact assessment, 3C certification factory inspection, medical device GMP certification, "Production License" and other approvals; connect with local component suppliers, testing institutions and logistics enterprises to build a localized supply chain system; assist in establishing a quality traceability system that meets Chinese regulatory requirements to ensure full-link compliance of products from raw materials to finished products, and shorten the project preparation cycle by 12-18 months.

 

 

III. Core Policy Inquiry Channels for Foreign-Funded Enterprises (Official Websites of Relevant Chinese Departments)

During the process of entering China, foreign-funded enterprises need to inquire about policy standards through official Chinese channels to ensure compliant operations. The following are the core inquiry channels and category-adapted functions:

 

1. Relevant Inquiry Platforms of the Ministry of Industry and Information Technology

• Official Website of the Ministry of Industry and Information Technology: https://www.miit.gov.cn/, inquire about the network access license requirements for products such as smartphones and communication equipment, "Measures for the Administration of Network Access of Telecommunication Equipment", and relevant policies of the electronic information industry; verify the network access license qualification through the "Telecommunication Equipment Network Access License Inquiry" column.

• Official Website of the China Electronics Standardization Institute: https://www.es.org.cn/, inquire about national standards related to electronic products (such as GB 4943, GB 9254), electronic industry standards and testing methods.

 

2. Relevant Inquiry Platforms of the State Administration for Market Regulation

• Official Website of the State Administration for Market Regulation: https://www.samr.gov.cn/, inquire about 3C certification-related requirements, "Measures for the Administration of Compulsory Product Certification", and inspection and supervision policies for imported mechanical and electrical products; inquire about the validity of 3C certification certificates through the "National Certification and Accreditation Information Public Service Platform".

• Official Website of the China Quality Certification Center (CQC): https://www.cqc.com.cn/, inquire about the 3C certification application process, list of testing institutions, and certification fee standards.

 

3. Relevant Inquiry Platforms of the National Medical Products Administration (for Medical Electronics)

• Official Website of the National Medical Products Administration: https://www.nmpa.gov.cn/, inquire about medical device registration requirements, "Regulations on the Supervision and Administration of Medical Devices", and medical device GMP standards; verify the registration qualification through the "Medical Device Registration Certificate Inquiry" column.

• Official Website of the Center for Medical Device Evaluation: https://www.cmde.org.cn/, inquire about the clinical evaluation requirements, technical review standards and approval progress of medical electronic products.

 

4. Relevant Inquiry Platforms of the General Administration of Customs

• Official Website of the General Administration of Customs: http://www.customs.gov.cn/, inquire about the tariff rates of imported electronic products, inspection and quarantine policies, and dangerous goods transportation requirements; obtain the list of documents required for customs clearance through the "Inspection and Supervision of Imported Mechanical and Electrical Products" column.

• Official Website of the China International Trade Single Window: https://www.singlewindow.cn/, inquire about cross-border e-commerce import policies, personal annual transaction limits, and customs declaration and inspection processes.

 

5. Relevant Inquiry Channels of the Ministry of Commerce

• Official Website of the Ministry of Commerce: http://www.mofcom.gov.cn/, inquire about foreign investment policies in the electronic information industry, policies of cross-border e-commerce comprehensive pilot zones, and import tariff reduction and exemption policies; obtain consumption trend data of the electronic product market through the "China Market Operation Monitoring" column.

 

6. Cooperative Empowerment Value

chinaentryhub.com can provide full-process empowerment for official inquiries: Sort out category-specific inquiry functions on the official websites of various departments (such as 3C certification inquiry for consumer electronics, medical device registration inquiry for medical electronics, network access license inquiry for smartphones); interpret professional clauses of policy documents (such as 3C certification exemption scope, cross-border e-commerce personal use restrictions, medical device clinical evaluation exemption conditions); regularly update policy dynamics (such as national standard revisions, certification process adjustments, tariff policy changes) and provide targeted response suggestions; assist enterprises in completing policy verification to avoid compliance risks caused by information asymmetry (such as misjudging whether products are included in the 3C certification catalog, and cost increases due to failure to timely understand tariff adjustments).

IV. Operation Strategies for Public and Private Domain Markets of Electronic Products in China (Scale, Differences and Operation Methods)

The channel pattern of China's electronic product market presents "public domain dominance and private domain growth". Due to differences in consumer groups, application scenarios, and compliance requirements, different categories of electronic products have significant differences in adaptability to public and private domain markets. Accurate channel layout is the key for foreign-funded enterprises to improve market penetration. In 2024, the scale of China's electronic product public domain market reached 14.2 trillion yuan (accounting for 84.5%), and the private domain market scale reached 2.6 trillion yuan (accounting for 15.5%), a year-on-year increase of 28.3%. The private domain has become the core growth engine for high-end and customized electronic products.

 

1. Market Scale and Core Differences

 

(1) Scale Data

In 2024, in the public domain market, comprehensive e-commerce platforms (Tmall, JD.com, Pinduoduo) accounted for 45% of sales, offline stores (Suning, Gome, brand direct stores) accounted for 30%, and industrial supply chain channels (for industrial electronics) accounted for 25%; in the private domain market, brand WeChat Work/communities accounted for 42%, live e-commerce private domain stores accounted for 28%, industry vertical communities (for industrial electronics and medical electronics) accounted for 20%, and other private domain channels accounted for 10%. Among them, the private domain sales of smart wearable devices and high-end consumer electronics accounted for 28% and 25% respectively, significantly higher than the industry average; the private domain sales of industrial control electronic products and medical electronic products accounted for 18% and 16% respectively; the public domain sales of conventional consumer electronics (such as ordinary laptops and basic home appliances) accounted for 92%, which are typical mass circulation categories.

 

(2) Core Differences

 

Comparison Dimension	Public Domain Market	Private Domain Market
Traffic Attribute	Public domain traffic, fierce competition, need to obtain traffic through advertising, platform activities, and channel cooperation (such as e-commerce platform direct trains, offline store entry)	Private domain traffic, accurate users (such as high-end consumers, industry customers, loyal fans), repeatable reach, low repurchase cost, high user stickiness
Customer Acquisition Cost	High, the cost of e-commerce platform advertising accounts for 8-15% of sales, and the entry fee and commission of offline stores account for 10-20%	Low, the core cost is pre-content operation (product reviews, technical popularization, user services), almost no cost in the repurchase stage, and high user referral rate
Adaptable Categories	Mass circulation categories (conventional smartphones, laptops, basic home appliances, general industrial control products)	High-end/customized categories (high-end smart wearables, limited-edition consumer electronics, customized industrial sensors, high-end medical electronic equipment)
Operation Core	Brand exposure, bulk distribution, price competitiveness, channel coverage breadth	Professional content output, personalized services, user relationship maintenance, word-of-mouth communication, customized demand docking

 

2. Category-Specific Operation Methods (Including Cases)

 

(1) Public Domain Market Operation

• Conventional Consumer Electronic Products: Open official flagship stores on Tmall and JD.com, launch platform advertisements (direct trains, diamond shows), and participate in major promotion activities such as 618 and Double 11; cooperate with offline stores such as Suning and Gome to open brand counters and carry out offline experience activities. Case: LG (South Korea)'s smart home appliances achieved dual-channel layout of "e-commerce platforms + offline stores", with public domain sales reaching 48 billion yuan in 2024.

• Industrial Control Electronic Products: Cooperate with domestic industrial supply chain platforms (such as Gongkong.com, Alibaba Industrial Market) to carry out channel investment promotion; participate in industrial automation exhibitions (such as Shanghai Industrial Expo) for brand exposure and product promotion. Case: Schneider (Germany) carried out channel investment promotion through industrial supply chain platforms and exhibitions, with public domain sales reaching 56 billion yuan in 2024.

• Medical Electronic Products: Cooperate with domestic medical device circulation enterprises (such as Sinopharm Group, Jiuzhoutong) to enter hospital procurement channels; participate in medical equipment exhibitions (such as China International Medical Equipment Fair) to carry out academic promotion and product demonstrations. Case: Mindray (United States) carried out promotion through medical device circulation channels and exhibitions, with public domain sales reaching 32 billion yuan in 2024.

 

(2) Private Domain Market Operation

• High-End Consumer Electronics/Smart Wearables: Output professional content such as product reviews and usage tutorials through Douyin and Xiaohongshu to guide users to add WeChat Work; establish high-end user communities to provide exclusive customer service, priority experience of new products, personalized customization and other services; carry out private domain special sessions of live e-commerce to push exclusive offers. Case: Apple's high-end smart watches were operated through WeChat Work communities and private domain live broadcasts. In 2024, the private domain sales reached 12 billion yuan, with a repurchase rate of 65%.

• Industrial Control Electronic Products: Establish industry vertical communities (such as auto manufacturing and machinery processing industry communities) to output industrial automation solutions, product technical popularization and other content; provide one-on-one technical consulting and customized product solutions for enterprise customers; carry out rebate activities for old customer referrals. Case: Siemens (Germany) operated through industrial vertical communities, with private domain sales reaching 9.5 billion yuan in 2024 and an enterprise customer referral rate of 40%.

• Medical Electronic Products: Establish medical industry academic communities and invite experts to carry out clinical application training; provide value-added services such as equipment maintenance and operation training for hospital customers; dock with the needs of primary medical and health institutions through WeChat Work and push adapted product solutions. Case: Olympus (Japan) operated through medical academic communities, with private domain sales reaching 7.8 billion yuan in 2024.

 

3. Cooperative Empowerment Value

chinaentryhub.com can provide category-specific public and private domain operation support: On the public domain side, assist in matching channels suitable for categories (such as consumer electronics docking with comprehensive e-commerce and offline stores, industrial electronics docking with supply chain platforms, medical electronics docking with circulation enterprises), and interpret channel compliance requirements (such as e-commerce platform product shelving specifications, medical electronic channel qualification requirements); assist in formulating public domain promotion strategies, optimizing advertising and exhibition investment promotion plans, and improving customer acquisition efficiency. On the private domain side, design professional content operation plans (product review copy, technical popularization videos, industry solutions) for high-end/customized products, assist in building WeChat Work communities and private domain live broadcast platforms; connect with high-end consumer groups, industry associations, medical institutions and other resources to accurately attract traffic to the private domain; rely on market data to match enterprises with the optimal public-private domain ratio strategy (such as suggesting high-end smart wearables adopt "public domain exposure + private domain conversion", and conventional consumer electronics adopt "public domain bulk distribution"); assist in establishing a private domain user service system to improve user stickiness and repurchase rate.

 

V. Core Compliance Risks and Cooperative Avoidance Strategies

From January to June 2025, customs and market supervision bureaus across the country investigated and dealt with 326 batches of unqualified imported electronic products, of which consumer electronic products accounted for 45% (core risks: failure to obtain 3C certification, non-standard labels, non-compliant electromagnetic compatibility), industrial control electronic products accounted for 28% (core risks: lack of explosion-proof certification, false marking of technical parameters, non-compliant metering accuracy), and medical electronic products accounted for 27% (core risks: failure to obtain medical device registration certificates, untrue clinical evaluation data, non-compliant safety performance).

 

1. Category-Specific Risk Avoidance

• Consumer Electronics/Smart Wearables: chinaentryhub.com assists in completing 3C certification in advance to ensure that products pass type tests; reviews product labels and instructions, focusing on verifying key information such as 3C certification marks, manufacturer information, and safety warnings; guides enterprises to carry out pre-import quality sampling inspections for each batch to avoid risks of non-compliant electromagnetic compatibility and safety performance.

• Industrial Control Electronic Products: Assist in completing special certifications such as explosion-proof certification and type approval of measuring instruments; verify the authenticity of product technical parameter markings to avoid exaggerated publicity; guide enterprises to submit complete technical data to the customs to ensure compliance with the inspection requirements for imported industrial products.

• Medical Electronic Products: Assist in completing medical device registration to ensure complete and compliant clinical evaluation data; review product labels and instructions, focusing on verifying information such as registration certificate numbers, scope of use, and contraindications; guide enterprises to establish a product quality traceability system to ensure that each device is traceable.

• Cross-Border E-Commerce Products: Assist in sorting out cross-border compliance requirements, clarifying personal use restrictions and mass sales taboos; ensure that products are marked with the "exclusive for cross-border e-commerce" mark and accompanied by complete Chinese instructions; assist in completing UN38.3 testing for products containing batteries to avoid dangerous goods transportation risks.

 

VI. Summary and Outlook: Differentiated Cooperation Empowers Efficient Entry into China

China's electronic product market is in a stage of high-end, intelligent and customized development. With consumption upgrading and industrial digital transformation, the demand for high-end consumer electronics, smart wearable devices, industrial automation control products, precision medical electronic equipment and other categories is growing rapidly, providing broad market opportunities for foreign-funded enterprises. However, the differentiated compliance requirements of different categories of electronic products (such as 3C certification for consumer electronics, medical device registration for medical electronics, and special certification for industrial explosion-proof products), complex approval processes, and fierce market competition also bring many challenges to foreign-funded enterprises entering China. The three major paths of general trade, cross-border e-commerce, and joint venture/wholly-owned have their own applicable scenarios and need to be accurately selected based on product characteristics and enterprise development strategies; the coordinated layout of public and private domain markets is the key to improving market penetration.

 

Relying on in-depth interpretation of import supervision policies for electronic products and rich practical experience, chinaentryhub.com China Market Access Service Center can provide "category-customized" full-link services: from pre-policy inquiry, compliance certification consulting, to mid-term transportation plan design, customs clearance assistance, and post-channel expansion, public and private domain operation support, comprehensively solving the core pain points of foreign-funded enterprises entering China. Cooperation can shorten the average preparation cycle for foreign-funded enterprises to enter China by more than 50%, significantly reducing compliance risks and market expansion costs.

 

In the future, with the continuous improvement of China's electronic product supervision system, market access will become more standardized, and the focus of competition will be on product innovation, technological upgrading, service quality and localized adaptation. Cooperating with chinaentryhub.com can not only help foreign-funded enterprises achieve "rapid market entry" in China, but also rely on continuous policy update consulting and market adaptation adjustments to realize the transformation from "product entry into China" to "brand rooting", seizing an advantageous position in China's highly competitive electronic product market.